Inside new 'high-end' soft play opened by mum who says parents love the Instagram-able look
A ‘mumtrepeneur’ who opened a high-end soft play says she wanted to give parents a luxury experience.
Mum-of-two Remen Bains, 39, who runs two soft play businesses, says she wants to offer her clients the chance to let their kids run wild in an environment that is “pleasing to the eye”.
Crumb and Play, based in an old barn, offers parents the chance to enjoy gluten-free and vegan cakes and coffee while their little ones can pretend to be hairdressers or construction workers.
Her second business, The Kids Corner, brings the luxury soft-play experience to homes and kids parties – with Remen saying she has celeb clients including Rochelle Humes and local Aston Villa players.
The ex-investment banker says parents love the clean environment and Instagram-able look of the play area.
And she says kids love the gender-neutral colours and play areas.
Remen, from Sutton Coldfield, said: “Parents like it when they come to a place that feels nice for them - it's got nice surroundings and is very Instagram-able.
“As a mum myself, I used to go to these soft play places, and they felt dirty and grimy not finish or quality for the little ones.
